Jan 22, 2022
In Welcome to the Food Forum
If your website traffic is decreasing and the lead conversion percentage is also decreasing, it is worth doing the content analysis and learning the reason for this negative trend. Let's take a look at one of the useful tools. Our article is dedicated to a website content audit. What is the content audit – the main advantages of the procedure? Content Audit is the verification of website content metrics that aims to assess the effectiveness of content marketing. The result of the performed content analysis is the description of a current content condition with its weak points and strong points. The content audit also includes recommendations for fixing errors. Depending on the specifics of the web resources, the assessment could be performed for the effective solution of the following tasks: 1Reasons for determining search engine penalties.2Search for pages whose content needs to be corrected.3Determining which pages should be integrated or deleted.4Planning the content arrangement strategy.5Formation of the real and C级执行名单 ideal keyword map for website promotion.6Looking for opportunities to build traffic and grow it.7Assessing the effectiveness of content marketing.8Content audit before the sale of web resources. Website content analysis will help improve specific efficiency metrics that will help the development of online projects associated with the growth of the company's profitability. Work steps If the online resource is small in size, then checking it will not be complicated at all. Thus, the blog which includes dozens of articles needs to be analyzed using Google Analytics. It will suffice to familiarize yourself with the guide regarding the aspects of carrying out an audit. There is an effective plan for larger websites (these are usually over 500 pages). Follow the presented algorithm to deal with the audit task: 1All the links made on the pages with the content must be written in the separate table.2Analyze the level of effectiveness of these pages.3Perform content searches. Use the audit with the manual concept.4Assess the situation on key queries.5Determine what content the website needs.6Describe the current situation and list recommendations to correct any weak points. This content analysis method may contain additional plan elements, depending on the specifics of the resource. It is recommended to use special tables, write down the results of the assessment and make up the list of recommendations for more efficient and comfortable work. Step-by-step guide to performing the content audit Content analysis is a long process that can be divided into several stages. We will come back to the main steps and the tools adapted to each audit step. Of the evaluation scenario Each website has its own specifics, so it is reasonable that each online resource requires an individual approach. However, the basic algorithm of actions must be defined. Two factors should be considered to choose the best scenario: resource size;the risk of penalties from search engines. If there are no obvious problems with the content, the website is not subject to the sanctions of the search systems of the researchers and, in addition, the resource is of small space (for example, less than 100 pages ), then manual auditing can be used. The formation of the semantic core also plays an important role at this stage because its search will be based on the current situation. The strategy for large sites (projects that contain more than 1,000 pages) remains the same, but the audit of the priority sections takes place first. The semantic cores the table that includes all key queries based on content promotion. The list of key queries also contains the key phrases that do not participate in the SEO campaign but could be effective in generating traffic. If there is a risk of search engine penalties, the extra step should be added in terms of the irrelevant pagination process. The same solution is optimal for websites subject to sanctions from search systems. Small resources that face penalties due to poor content quality must be checked manually.