Jun 29, 2022
In Welcome to the Food Forum
If you are a user of the inbound marketing methodology , surely you already know the importance of automating the most frequent actions to save time and effort and maximize conversion opportunities. This automation process is specified from the workflows or workflows . Knowing how to define and configure them correctly is essential for inbound marketing strategies to work. Do you want to know what inbound marketing workflows are and how to configure yours step by step? Keep reading! Are you thinking of developing an Inbound Marketing strategy for your company and have doubts? Click here and close with us a free consultation . Workflow in Inbound Marketing Photo Retouching function and how to create one What is a workflow in inbound marketing? In the world of inbound marketing, a workflow consists of a series of automated actions that are launched based on the characteristics of a user and their interactions with a brand's channels. In this example, users have registered for a course and must receive an email downloading the material. Days later they receive more content related to the theme of the course. Or even a first contact can be suggested. workflow-inbound-marketing The most common inbound marketing workflow is lead nurturing , which consists of a series of messages sent to a potential customer to move them along the path to conversion. Ideally, this process should go hand in hand with a lead scoring strategy , in which we assign points to the user based on their characteristics and actions and define a series of actions based on the score achieved.