Forum Posts

Shakib Khan
Jun 16, 2022
In Welcome to the Food Forum
New Year’s Eve celebrations last week Coinbase User List had a distinctly virtual feel as marketers helped people celebrate the occasion with digital entertainment that included augmented reality (AR) experiences, video games and livestreamed concerts. Coinbase User List Amid the cancellations of big public events because of the pandemic, marketers found ways to engage homebound consumers with reformatted events tailored to smartphones and other connected devices. Those online activities didn’t completely replace attending a traditional live event, but they did extend beyond the physical confines of a single geographic And show how virtual activations are Coinbase User List maturing into multifaceted entertainment experiences through our phones. For last week’s occasion, Anheuser-Busch’s Bud Light Seltzer hosted a livestreamed concert that made its branding central to the programming, while real estate company Jamestown built a specialized app to Coinbase User List augment the feeling of being in New York City on New Year’s Eve. Owning the experience Much of the marketing activity around Dec. 31 is typically pretty traditional, from running ads during TV programs like “Dick Clark’s New Year’s Rockin’ Eve” to handing out branded merchandise At public gatherings. Bud Light Seltzer took greater ownership of this year’s unusual circumstances by hosting a livestreamed concert that gave Coinbase User List the brand control over distribution and more direct insights about its viewers at home. The “Bud Light Seltzer Sessions Presents New Year’s Eve 2021” was the brand’s first exclusive event for the occasion, and featured a live concert by singer Post Malone, DJ and producer Steve Aoki and rapper Jack Harlow, among other artists.
Bud Light Seltzer Jamestown Coinbase User List content media
0
0
2
Shakib Khan
Jun 01, 2022
In Welcome to the Food Forum
根據通過電子郵件發送給 Marketing Dive 的詳細信息,购买电子邮件地址 社交媒體平台 Snapchat 的母公司 Snap Inc. 今(10 月 19 日)推出了 Arcadia,這是一個新的部門,運營著一個獨立的品牌增強現實 (AR) 創意工作室。 在發佈時,购买电子邮件地址 Arcadia 與 P&G Beauty、Verizon 和 WWE 建立了合作夥伴關係。這些客戶和其他客戶將與工作室合作,探索可以跨平台、Web 和基於應用程序的環境部署的下一代品牌 AR 體驗。 隨著 AR 應用的不斷增長,购买电子邮件地址 Snap 推出 Arcadia 是一種通過加深與主要營銷人員的關係來獲得先發優勢的方式,這些營銷人員正在探索如何讓消費者參與快速發展的媒體環境。 潛水洞察: 憑藉 Arcadia,Snap 押注 AR 在營銷中的作用將繼續增長 购买电子邮件地址 營銷人員需要幫助確定該技術的用例以及如何構建引人入勝的體驗。 Snap 尋求進一步整合 AR 業務,其中還包括其 Creator Marketplace 和 Lens Web Builder,同時努力通過與平台無關的方法提升整個生態系統。 9 月,Snap 與 WPP 合作推出了 AR 實驗室,專注於將技術與商業聯繫起來。 為了展示 AR 技術的下一步發展方向 Snap 在本週在紐約哈德遜廣場舉行的廣告週上安裝了 Snap Shack AR 商店。在商店,限量版商品將可以通過 AR 商業購買,定制的 Snap Shack 鏡頭將在 Snapchat 上。购买电子邮件地址 隨著大流行的蔓延,營銷人員正在通過 AR 進行虛擬產品試用,從而減少了消費者在商店親自品嚐產品的機會。最近的研究支持 AR 購物有增長空間的觀點。根據 Snap 引用的德勤研究,到 2022 年,與 2021 年相比,94% 的人計劃使用 AR 購物。此外,根據 Snap 和 Foresight Factory 的研究,在購物時使用 AR 的美國消費者中有 62% 表示它鼓勵他們進行購買。
Snap 與客戶寶潔 威瑞森和 购买电子邮件地址 content media
0
0
2
 

Shakib Khan

More actions