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hremon716
Feb 22, 2022
In Welcome to the Food Forum
As with any other marketing activity, SMS also requires familiarity and experience to fine-tune strategies and achieve the best results. MailUp's precise reporting system allows you to observe the progress of your campaigns in real time and with hindsight to understand how to improve and evaluate the best time slots and days to schedule your shipments. Anatomy of an effective SMS But what does a truly effective SMS look like? An effective SMS should: have a known and recognizable sender go straight to the heart of the offer make good use of powerful words, capitals, punctuation and abbreviations have a human approach arrive at the right time speak directly to the addressee be relevant offer the possibility to unsubscribe convey a sense of urgency In summary If you don't know how to use SMS messages, in this article we have tried to help you understand SMS marketing and how to use SMS messages correctly to achieve significant results with your campaignsCollect. contacts and grow your database Collecting contacts is the preliminary phase to any SMS Marketing activity. There are several ways to get a phone number: make sure you identify the right incentive and leverage the right tools. Follow these best practices to build your database and grow it at every touchpoint: Create and customize subscription pages with MailUp's built-in drag and drop editor Create a digital iPad form Use a dynamic popup to collect leads on your site Insert a link in your SMS message to mobile landing pages that you can easily create E-Commerce Photo Editing Service with the MailUp platform Segment and personalize SMS messages Generic mailings are never good for a marketing campaign. On the other hand, the more a communication is personalized, the greater its communicative potential. This is why you absolutely must segment and personalize SMS messages before sending them, according to the activities, interests and personal data of each contact. Take advantage of the potential of personal data filters and geolocation , insert dynamic fields to start a one-to-one conversation and personalize the sender to add an extra human touch to the campaign. Launch your campaigns automatically and at the right time An MIT study found that real estate agents who contact prospects within 5 minutes of signing up, instead of 30, are 100 times more likely to receive a response. This is why choosing the SMS channel to collect information and data on your contacts is a winning strategy: SMS convey a sense of urgency and are effective in the very short term . The first step to take is therefore to rely on a platform like MailUp which allows you to send up to 200 SMS per second . Again, using a platform like MailUp, you can set up those automation features that guide and empower the flow of communications. This will ensure that the right message is sent to the right recipient at the right time, for fast and effective communication.
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hremon716
Feb 22, 2022
In Welcome to the Food Forum
SMS messages are an extremely versatile tool that can be used in many ways. We have identified 12 macro activities that exploit the immediacy and incisiveness of this channel to offer you ideas and tips for real campaigns: Launch a new product Encourage subscription to a service or program Offer coupons and flash sales Cultivate the relationship Offer tips and advice Manage transactional communications Offer help appointment reminders Promote an event Manage schedule changes Involve recipients in a raffle Launch fundraising campaigns Ask for feedback Launch polls Promote a new mobile application Reactivate inactive carts and customers Building an effective SMS campaign: the 4 basic steps Collect contacts and grow your database Collecting contacts is the preliminary phase to any SMS Marketing activity. There are several ways to get a phone number: make sure you identify the right incentive and leverage the right tools. Follow these best practices to build your database and grow it at every touchpoint: Create and customize subscription pages with MailUp's built-in drag and drop editor Create a digital iPad form Use a dynamic popup to collect leads on your site Insert a link in your SMS message to mobile landing pages that you can easily create with the MailUp Image Masking Service platform Segment and personalize SMS messages Generic mailings are never good for a marketing campaign. On the other hand, the more a communication is personalized, the greater its communicative potential. This is why you absolutely must segment and personalize SMS messages before sending them, according to the activities, interests and personal data of each contact. Take advantage of the potential of personal data filters and geolocation , insert dynamic fields to start a one-to-one conversation and personalize the sender to add an extra human touch to the campaign. Launch your campaigns automatically and at the right time An MIT study found that real estate agents who contact prospects within 5 minutes of signing up, instead of 30, are 100 times more likely to receive a response. This is why choosing the SMS channel to collect information and data on your contacts is a winning strategy: SMS convey a sense of urgency and are effective in the very short term . The first step to take is therefore to rely on a platform like MailUp which allows you to send up to 200 SMS per second . Again, using a platform like MailUp, you can set up those automation features that guide and empower the flow of communications. This will ensure that the right message is sent to the right recipient at the right time, for fast and effective communication.
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hremon716
Feb 22, 2022
In Welcome to the Food Forum
If there's one thing we've learned from the year just ended, it's that the future remains a variable that no amount of technological advancement can ever control, and any human prediction falls on uncertain, unpredictable. We still don't know how the Covid-19 pandemic will evolve and what the year that has just begun will look like, but we can identify the trends that have emerged in 2020 that will continue to consolidate and be part of digital strategies. of this new normal. Humans and technology, physical and digital, human interactions and virtual assistance: an overview of the 7 trends to watch for this new year that is beginning. 1. Focus on people According to Deloitte, one of the major trends of the new year will be the return to the importance of human relationships and experiences and the restoration of the value of the person and their needs. When social distancing, new technologies and digitization become the protagonists of daily life as radically and rapidly as in 2020, it is not surprising that in response the need to return to a vision of reality centered on people began to mature, as well as a renewed importance in human and social relations . More than half of the 16,000 people polled by Deloitte asked for a more “human” experience of the social context we live in. Indeed, while new Image Masking Service technologies prove useful in various respects, they also demonstrate very clearly that they cannot compensate for human interactions which, never before as in 2020, have made us realize how important they are by their absence. . Putting people back at the center of strategic business choices will therefore not only be a trend but a mandatory action for those who wish to adapt to the new normal. Brands can work towards this in two ways: Rethinking values . Human experience is guided by values, and values ​​determine the emotions we have and the actions we take. 95% of our purchasing choices are based on unconscious needs, especially our emotions. This is why companies need to start rethinking the values ​​and mission on which they are based and which they share with their audiences. This will increase the trust characterizing the relationship between companies and users and forming the basis of the human experience: values-of-human-experience Source: Deloitte Rethink infrastructure to meet people's real needs. Like any self-respecting crisis, this pandemic has triggered the need for change and innovation. Many brands have responded to the crisis and seized the opportunity to self-analyze and rethink their internal processes and policies with the aim of getting closer to their audiences, analyzing and understanding their new needs to meet the emerging demands and restoring importance to human relations.
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